Flashfood Is Saving Canadians Cost on Groceries

Flashfood Fridge. Image by Meron Teweldemedhin


How it's Helping Local Torontonians

Ellie Martinez and her daughter came to pick up their groceries at Real Canadian Superstore located on Weston Rd. She has been using Flashfood for three years now. She says that it has been beneficial for her family.

“I use it to save on everyday groceries such as meats, fruits and bread. Those are the common things that I buy,” said Mendez. She also added that “I am big on saving money so Flashfood is really convenient, not just for me but because I have a family, so I save money on that.”

Tasha Zobolotny after picking up her groceries from the flash fridge at superstore. Photo by Meron Teweldemedhin

Tasha Zobolotny, 45, has been using the Flashfood app to find cheaper groceries as well. She came to the same superstore to pick up her orders as well.

“Yeah, it has, you can get things that are deeply discounted, you can get them when you want to use them. So, if I am looking for something to have for dinner that night I can look on the app and see what’s about to expire and then I feel better that food isn’t going to waste,” said Zobolotny.

You simply download the Flashfood app and find your local supermarket and make your purchase. You can then go and pick up your grocery at the store. All the items are groceries nearing their best-before-date, so they are inexpensive.

Apps like Flashfood, Too Good To Go, Olio and many more are making it easier for Torontonians like Mendez and  Zobolotny to find groceries at their local supermarket at incredible discounts.

However, with food that is nearing its best-before date, some reviewers online have said that they have received spoiled food.

Fighting Climate Change

Not only has the app enabled customers to find discounted groceries but it has also contributed to the fight against climate change by limiting food waste.

According to Loblaw, not only does the Flashfood app help Canadians save $110 million in groceries but it also helps limit the 40 million pounds of food that would have been thrown out.

Forty million pounds of food waste is equal to 76 million pounds of carbon dioxide. That would contribute to the greenhouse gasses already trapped in the atmosphere.

Across all Real Canadian Superstores, they are having a special deal for their patrons if they purchase $250 worth of groceries, they can get two free bacon. As a result, there were countless people grabbing bacon from the fridge at the Weston Rd location. However, many of them were not familiar with Flashfood.

More and more Canadians are finding out about the app as 1.6 million people have been using the app to find cheaper groceries in the past two years.

Robert Sawyer. Image from AndNowUKnow

Robert Sawyer, Chief Operating Officer of Loblaw Companies Limited, told Flashfood “As a purpose-led organization, Loblaw is firmly committed to helping Canadians live life well. By partnering with Flashfood, we are reducing our impact on the environment while also helping our customers save money.” He continued saying that he hopes to continue working with Flashfood further and making more impact.

How it all Started

The Toronto-based app, Flashfood, was founded by Josh Domingues in March 2016. It all began when one day his sister, who was a chef, told him about the amount of food that had been thrown out at a catering event. After further research, he learned about the amount of food waste in the food industry.

Seven years later Domingues is still the CEO and has been named “Canada’s Most Influential Changemakers by The Globe and Mail’s Report on Business Magazine.”

The app operates in 1,400 supermarkets across Canada and USA and is only continuing to grow.


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