Fashion House Bans Exotic Fur and Leather

By: Enrica Ammaturo

C’est vrai?! Luxury French fashion brand, Chanel, is officially saying ‘NON!’ to exotic furs and leather.

TIME Magazine reported that a spokeswoman for the brand said “it is becoming increasingly difficult to source exotic skins that match our ethical standards,”  saying that the ban will now bring “an opportunity to create a new generation of high-end products.”

While creative director, Karl Lagerfeld, told WWD that the move was “a free choice”.

Chanel joins brands like Gucci, Versace, and Michael Kors in an effort to make more ethical choices.

PETA turned  to Twitter to call the ban a victory:

PETA Executive Vice President Tracy Reiman reacted to the ban in a post on the organization’s website:

“The champagne corks are popping at PETA, thanks to Chanel’s announcement that it’s kicking fur and exotic skins—including crocodile, lizard, and snake skin—to the curb. For decades, PETA has called on the brand to opt for luxury, cruelty-free fashion that no animal had to suffer and die for, and now it’s time for other companies, like Louis Vuitton, to follow the lead of the iconic double C’s and do the same.”